What Is My Blog Worth?
Most buyers will only consider a blog with a high number of unique visitors to be valuable. Of course, the definition of ‘high’ for the buyer is different from what your definition may be. A thousand visitors per month are good for you, but do not expect a large sum for your site. You usually cannot sell a blog based on its potential. If you believe your blog has great potential, market it so that you are getting a high number of unique visits each month; then you’ll be able to command a better price for the blog.
In addition to raw traffic numbers, the profitability of your blog is important. A buyer will likely want to see that your blog can be made profitable. One method of getting a price estimate for your blog is actually to take the monthly profit and multiply it times 10.
Blog buyers may also be interested in the stickiness factor of your blog. Having a visitor once is not the end aim, they want visitors to come back to the site, and they want it to be the site that fulfills the needs of the visitors.
Other factors also play a role in the value of your site, including the number and quantity of backlinks to your blog, your search engine rankings, your Google PageRank, your blog platform, etc.
Selling Your Blog
After you have a rough calculation pappablogt of how much you are looking for in terms of profit from your blog sale, prepare yourself for the marketing and negotiations. Get your blog’s statistics together- seriously interested buyers will always ask for them.
The average investment you make on the site per month (cost of hosting, domain names, marketing, writers, etc.) as opposed to what your advertisers pay is a very important stat to have handy. Depending on your situation you may want to use Non Disclosure Agreements (NDA) when you are giving out classified information about your blog. Remember that there is a fine line between saying too little and too much; if you hold back information the buyer can not completely trust you, but being too open can hurt you as well, when it comes to unethical buyers.